Product Marketing Specialist
The ideal candidate must have an understanding of the industry, know the customers and have a fundamental understanding of where the market is going. The product marketing specialist will be responsible for deploying and coordinating the corporate and product marketing initiatives globally. The ideal candidate will assist in the development of product positioning and messaging to help ensure product differentiation. The candidate will assist with market research, market analysis and competitive analysis and contribute to the creation of sales enablement tools.
•Have experience in market research techniques
•Develop and execute on Product Go-to-Market and Product Launch plans
•Conduct market research and analysis and bring relevant information to the internal teams in clear and actionable ways.
•Assist in the development of messaging and sales enablement content that can effectively be used across departments and leveraged by corporate communications and sales.
•Conceive of and develop content to support lead generation campaigns.
•Coordinate and effectively prioritize, oversee and facilitate projects and requests.
•Work with Sales and Product Management to ensure consistent content across all marketing channels.
•Measure and optimize the buyer journey as it relates to product feature adoption and usage.
•Bachelor's degree (BA/BS) from a four-year college or university; or equivalent combination of education and/or experience.
•4+ years of product marketing experience in communications/technology industry
•Ability to effectively communicate technical/complex information both verbally and in writing; analyze and problem solve a variety of issues; carry out strategic planning activities.
•Market research, competitive intelligence and market analysis experience.
•Ability to coordinate and effectively prioritize, oversee and facilitate projects and requests.
•Excellent written and verbal communication skills and an ability to work well in a team environment
•Ability to work effectively in a multi-tasking environment.
•Ability to collaborate with technical and non-technical staff.
•Ability to adjust to changing priorities and deadlines
Highly Desirable Qualifications:
•Experience with customer engagement platform (e.g. Pardot).
•Experience conceiving of an executing demand generation programs leveraging digital.