Pipeline Magazine: rich business messaging boosts sales and brand loyalty by transforming the customer experience

In Pipeline Magazine, Chris Drake, SVP of Corporate & Business Development at iconectiv, explores how Rich Business Messaging (RBM) is transforming customer engagement. Powered by Rich Communication Services (RCS), RBM enhances sales, brand loyalty and security through interactive messaging features like rich cards and carousels. Businesses using RBM have seen up to 200% higher click rates and an 80% conversion rate. With built-in security and seamless mobile integration, RBM is redefining digital interactions.

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